5 insights shaping the future of martech
According to Gartner, technology spend makes up the majority of marketing budgets. But marketers are only using 58% of their existing tech capabilities.
To understand what’s shaping the martech landscape—and to learn how marketing teams can get more from their tech stacks—we surveyed 300+ marketing leaders.
Here’s a peek at what we learned:
- Most marketing teams use 20+ tools on a regular basis—but having more tools is correlated with more busywork
- More than half of marketers are doing at least some manual work to move data from tool to tool
- Low and no-code tools are gaining steam: 33% of marketing teams now use them regularly