REPORT

REPORT

5 insights shaping the future of martech

According to Gartner, technology spend makes up the majority of marketing budgets. But marketers are only using 58% of their existing tech capabilities.

To understand what’s shaping the martech landscape—and to learn how marketing teams can get more from their tech stacks—we surveyed 300+ marketing leaders.

Here’s a peek at what we learned:

  • Most marketing teams use 20+ tools on a regular basis—but having more tools is correlated with more busywork
  • More than half of marketers are doing at least some manual work to move data from tool to tool
  • Low and no-code tools are gaining steam: 33% of marketing teams now use them regularly
Tell us about yourself.

Here’s a peek at what we learned:

  • Most marketing teams use 20+ tools on a regular basis—but having more tools is correlated with more busywork
  • More than half of marketers are doing at least some manual work to move data from tool to tool
  • Low and no-code tools are gaining steam: 33% of marketing teams now use them regularly