The need for a way to flexibly model the rapidly changing processes and organization of the growing company led Yext to turn to Airtable.
When Howard Lerman founded Yext in 2006, his goal was simple: “build an impactful, great company with super talented people.” It’s fair to say he succeeded: Yext has been named one of Fortune’s Great Places to Work, a Best Workplace for Women, and has more than 980 employees worldwide. Since its inception, Yext’s service offering has gone through various transformations, from its early days providing lead generation for local businesses to its current-day status as the leading provider of location data management services.
Seeking a product that could flexibly model the rapidly changing processes and organization of a growing company, Jonathan Kennell, Yext’s VP of Product Development, turned to Airtable in 2015. Kennell’s first step was to build a comprehensive competitive database in Airtable, although they quickly began using the product for other business objectives, such as streamlining the product development process.
“The value of Airtable is that it allows you to jumpstart the process of building software,” says Kennell. “You can essentially create whatever enterprise software you want. It makes it easier for everyone to be a programmer.”
“You can essentially create whatever enterprise software you want. It makes it easier for everyone to be a programmer.”