Insomniac Events is the production team behind some of the most innovative, immersive music festivals and events in the world. Perhaps the most famous of their events is Electric Daisy Carnival Las Vegas, the largest multi-day music festival in North America–known to host more than 400,000 guests over the course of three days.
Given the scale of their events, one might conclude that Insomniac’s secret sauce for success is in their ability to craft awe-inspiring, larger-than-life spectacles. But the Insomniac team knows that when you're trying to facilitate the creation of long-lasting memories, it's the small interactions that really make a difference. In an environment where large crowds of people are dancing their hearts out and losing themselves in the music, it’s almost inevitable that many people will also lose track of their stuff: a phone here; a wallet there. Insomniac spun up dedicated lost and found teams to reunite people with their lost items.
Their previous spreadsheet-based system had one major shortcoming: while they could easily catalog new items and have multiple people work on the document at the same time, finding items in their inventory log became increasingly painful. They needed to make changes to keep up—so they created a new, system in Airtable.
“Our return rate has improved considerably, show after show. By being more organized, we were able to cut down wait times significantly. Right now, we’re at shows where our wait time is about 30 minutes during peak time for the most complicated items.”