HubSpot Academy is a global platform for marketing and sales professionals to gain certifications in their industries, from inbound marketing certifications to SEO expertise–with hundreds of people completing certifications each day.
As the Principal Program Strategist, Julien Clement manages HubSpot Academy’s growth, ensuring timely results and identifying opportunities for improvement. A typical day for Clement involves three to four hours of meetings, running status checks on the multitude of ongoing projects, tracking impact, and brainstorming future offerings.
“We had been using Google Docs to have some visibility into what our professors were working on. Are they doing scripting for video A?” Clement explains, “Our video editors need to know, ‘When is that supposed to be done so that I can take the video and edit it?’ And then, once the video’s edited, when can we launch it? There’s a lot of moving parts in there, and it became unworkable because we weren’t able to be efficient.”
“We save a lot of time and headaches by having a holistic project management model: storing all of our content, knowing what needs to be updated or what needs to be localized... We can actually do real product management now!”