Frame.ioHow runs content production with an entirely remote team | Airtable
  • 2014


  • New York


  • 51-100

    Company size was built to solve a very specific problem in the video industry: the need for a platform that enables precise, frame-level video feedback. solved this by building a fast and secure platform which centralizes video feedback.

Collaborating across time zones

Ron Dawson,’s Senior Manager of Content Marketing, intended to bring this same commitment to precision, accuracy, and good design to’s blog–from the type of stories they publish to the imagery that accompanies the content. The content on the site can range from in-depth interviews with the editorial teams behind movies like Captain Marvel and Mission: Impossible, to comprehensive tutorials and tips on editing software, workflow processes, and even business.

Dawson works with upwards of 30 freelance writers and photographers all over the world. When exploring ways to track how much was being spent on articles, he knew that a cloud database would allow for the most efficient work.

It is the core central hub for our entire writing and content team, from image creation to writing to project management. There’s no way we can go back to not using it after seeing how it’s increased our efficiency.

Ron Dawson

Senior Manager

Workflow highlights

  • When Dawson was getting started on Airtable, he first built two tables: one listing articles and another tracking writers. Then, in one simple step, he created a link between these two data sets. With linked records, Dawson was immediately able to do a lot more than just track article costs. “Being able to summarize or take the average of how much we’ve paid for a group of articles, being able to see the amount we paid to writers over any period of time, and then being able to see the subtotals for each individual writer as well—that’s all possible with Airtable,” Dawson tells us.
  • Airtable forms, in particular, have allowed him to unlock new and better ways of collaborating with his writers. “We had previously used a single document to track up to 60 topic ideas,” Dawson explains. “Information became difficult to navigate and it was also a pain trying to keep track of which article had been assigned to whom. Using Airtable easily fixed that issue. Now we use an Airtable form submission process where people can submit their ideas. We can go through and see which ones fit our brand and the type of articles we want to write.”
  • The single select field made it easy to begin tracking the status of articles. “We can easily see which ones have been assigned, what kind of articles are coming down the pipeline, which ones have been published, and which ones are still pending. That’s probably one of the biggest pain points I think it solved.”

Check out these templates

Read more Airtable stories

Read more

Read more

Get work done your way