Frame.ai aggregates customer feedback across various tools to find actionable nuggets. This is in part done by bolting their product onto Airtable and Slack.
Businesses today might interface with customers across a variety of tools: support systems, CRMs, marketing automation tools, and collaboration software. With communication occurring on several different platforms, actionable feedback can be very distributed and the opportunities to act on it might be missed.
That’s part of the challenge Frame.ai was designed to solve. Frame.ai is an intelligence hub for conversation data. It works across the different tools in a customer’s tech stack to consolidate information into a unified dashboard, detect recurrences of information or feedback across the different platforms, and create a tagging system so that companies can be aware of these trends and act on them. To make it easier for their users to categorize information and respond to customers, Frame.ai decided to take the action to where work happens for many: Slack.
“The Airtable documentation had all of the calls there, with our own entities baked in. It makes it easy to copy-paste for someone like me who’s technical, but not a developer.”