A music streaming platform that reaches upwards of 283 million people a month, Boiler Room strives to bring a unique and valuable experience to artists and fans alike.
“Boiler Room is different things to different people,” Larry Gale, Head of Live Production, says. For fans, Boiler Room provides a music discovery platform. Gale says, “We’re keen to offer artists the best place that their music can be discovered. Not necessarily the biggest music platform, but the most important for Underground Music.”
The small London-based team is well on their way to meeting these goals, having organized events in over 150 countries and streaming up to 30 live shows every month. “Our main goal is to shine a light on underground and undiscovered music acts across the world,” Jess Morton, Head of Marketing and Social at Boiler Room, explains. From footage of South Korea’s Park Hye Jin DJing in Paris to Russia’s Mujuice performing in Moscow, Boiler Room offers a virtual front row seat to sets around the world.
Boiler Room uses Airtable to organize everything from the budget and logistics of their shows to their marketing and social media output. “We can track the process of an event through every stage of production, from inception to completion,” Gale shares.
“Airtable allows us to do more without tearing our hair out. We’re a small team covering multiple disciplines, so the more we can simplify our workflow and stay organized, the better. It means that we can put everything into making these events impactful.”