Atlantic Records, Netflix, and TIMEHow Atlantic Records, Netflix, and TIME stay ahead of an evolving industry

  • 137.1 million

    Netfix users

  • 35.6 million

    TIME readers

  • 237

    Atlantic artists

In today’s rapidly evolving media and entertainment landscape, there’s only one true constant: people want more.

Staying innovative

The appetite for content, whether that be short explainer videos, deeply reported photo essays, visual albums, EPs, or long form, high production-value documentary series, has reached previously unforeseen heights—and it’s showing no signs of slowing down. Throw new platforms and distribution channels into the mix, and the systems and processes that previously drove the industry are rapidly becoming obsolete.

We sat down with some of the most cutting-edge teams in the media and entertainment industry (Atlantic Records’ General Manager of Urban A&R, Lanre Gaba; Netflix’s Post Production Systems & Innovation Specialist, Carol Li; TIME Executive Producer Jonathan Woods; TIME Executive Producer Corey Calhoun; and TIME Senior Photo Producer Tara Johnson) to understand how they’ve scaled and streamlined their operations in order to keep up with the voracious desire for more content, all while allowing creators to focus on what they do best: telling incredible stories.

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